Built-in optimizations
Infrastructure
- Dedicated IP pools - Automated IP warming - DKIM, DMARC, and SPF setup - Intelligent rate limiting
Monitoring
- Real-time delivery tracking - Bounce and complaint handling - Managed unsubscribe handling - Reputation monitoring
Improving your delivery rates
Domain authentication
Domain authentication
We require that you add your DKIM, DMARC, and SPF records to your domain’s DNS settings for:
- Higher inbox placement rates
- Improved sender reputation
- Better deliverability across providers
List hygiene
List hygiene
- Remove invalid and inactive addresses - Honor unsubscribe requests promptly
- Turn on Allow unsubscribe for subscription-style sends - Clean topics regularly
Content guidelines
Content guidelines
- Clear, engaging subject lines
- Balanced text-to-image ratio
- Visible unsubscribe links for optional email
- Cross-client testing
Good deliverability takes time to build. Focus on maintaining consistent
sending patterns and engagement rates.
Next steps
DNS setup
Configure your domain authentication
Get help
Contact our deliverability experts