Best Shopify Email Apps in 2026, Ranked by Store Size

The best Shopify email app depends on your list size. Start with Shopify Messaging (formerly Shopify Email): it's built into your admin and the first 10,000 emails a month are free. Move to Omnisend when you want stronger store automation at a lower price, or to Klaviyo when segmentation and purchase predictions start driving revenue. Seguno, Drip, Privy, and Mailchimp each fit narrower needs, covered below.

By the numbers

Shopify App Store rating by app

Stars out of 5; a full-width bar is 5 stars

Shopify App Store rating by app

App	Rating	Reviews
Shopify Messaging	4.8	4,567
Mailchimp	4.8	1,492
Seguno	4.8	733
Klaviyo	4.7	3,332
Omnisend	4.7	3,183
Privy	4.5	4,211
Drip	4.5	56

Best Shopify email apps: quick comparison

Last validated: September 2026. US prices; ratings from each app's Shopify App Store listing. Confirm before you buy.

Pricing compared

Entry paid price by Shopify app

Entry paid price by Shopify app

Item	Value
Mailchimp	$13
Omnisend	$16
Klaviyo	$20
Privy	$30
Seguno	$35
Drip	$39

What does a Shopify email app cost at 10,000 contacts?

Entry prices hide the real difference. Here's what each app listed at 10,000 contacts in September 2026, a common size for an established store:

Pricing compared

Monthly cost at 10,000 contacts

Monthly cost at 10,000 contacts

Item	Value
Shopify Messaging (40,000 emails)	$30
Seguno	$95
Omnisend Std	$132
Mailchimp Std	$135
Klaviyo	$150
Drip	$154

Shopify Messaging bills per email sent, so its cost moves with how often you email, not how many contacts you have. The others bill mainly by list size, so pruning contacts you'll never email again cuts the bill directly.

Shopify Messaging (formerly Shopify Email)

Shopify Messaging is Shopify's built-in app for email, SMS, and WhatsApp campaigns. It's the cheapest way to start, because there's no separate subscription and your customer list is already there.

Stores on Basic, Grow, Advanced, and Plus plans get 10,000 free emails⁠ at the start of each month. After that you pay $1 per 1,000 emails up to 300,000, then $0.65 per 1,000 up to 750,000, and $0.55 beyond. Abandoned checkout emails are always free and don't count. For scale, 10,000 emails covers about 2,500 subscribers emailed four times a month.

SMS costs $0.012 per US text⁠ ($0.025 in Canada, $0.06 in the UK), plus $2.15 a month per toll-free number in the US and Canada. SMS marketing works for recipients in a set list of countries, including the US, Canada, and the UK.

The limits show up as you grow: segmentation and automation are simpler than Klaviyo's or Omnisend's, and unused emails don't roll over. It's a starting point that teaches you what you actually need.

Pros

• 10,000 free emails a month, built into Shopify
• Free abandoned checkout emails that don't count against the limit
• SMS and WhatsApp in the same app

Cons

• Basic automation and segmentation
• Only works with Shopify
• Free emails don't carry over month to month

Klaviyo

Klaviyo is the default for many growing Shopify stores. The integration syncs orders, products, and browsing behavior, so you can build segments on what customers actually did, like "browsed a category twice but never bought." Prebuilt flows for abandoned cart, browse abandonment, post-purchase, and win-back can go live in an afternoon.

Where it earns its keep is segmentation and prediction: target by predicted lifetime value, predicted next order date, or churn risk (once your store has enough order history⁠).

The catch is cost. The free plan covers 250 active profiles, 500 emails a month, and $5 of mobile messages⁠. The US Email plan costs $20 a month at 500 profiles, $30 at 1,000, $150 at 10,000, and $720 at 50,000. Since February 2025 Klaviyo bills every active profile, meaning anyone you could email, whether or not you did. SMS, analytics, and reviews cost extra. Klaviyo moved SMS from credits to dollar-based pricing on July 13, 2026 for new accounts; its calculator shows $15 a month buying about 1,000 US toll-free texts. (The Shopify App Store listing still shows the older credit-based SMS prices.)

Prune inactive profiles regularly or you'll pay for people who'll never open another email. For the full breakdown, see our Klaviyo review⁠.

Pros

• Deep Shopify data sync and fast-updating segments
• Predictive segments and prebuilt store flows
• Free plan is enough to launch a small store

Cons

• Gets expensive as your list grows
• Billed on every emailable profile, not just the ones you email
• SMS and add-ons stack on top of the email plan

Omnisend

Omnisend is the value pick: ecommerce email, web push, and prebuilt automations at a lower price than Klaviyo. Free covers 250 contacts and 500 emails a month⁠. Standard starts at $16 a month for 500 contacts and 6,000 emails, and Pro at $59 for 2,500 contacts with unlimited email. New customers get 30% off the first three months when paying upfront. Support is 24/7 on every plan.

SMS changed in 2026. Accounts that subscribed on or after May 4, 2026 need Pro plus a separate SMS subscription from $10 a month, with US texts at $0.009 each at that level and down to $0.007 at high volume. New Free and Standard accounts can't send SMS; eligible older accounts keep SMS access.

The downside is depth. Omnisend shows predicted lifetime value on contact profiles but doesn't let you segment on it, and its segmentation isn't as advanced as Klaviyo's. For the full comparison, see Omnisend vs Klaviyo⁠.

Pros

• Cheaper than Klaviyo for email at 500 and 10,000 contacts
• Quick-start store automations and a friendly editor
• 24/7 support, including on the free plan

Cons

• Segmentation and predictions trail Klaviyo
• SMS now requires the Pro plan plus an add-on
• Standard caps monthly emails at 12 per contact

Mailchimp

Intuit Mailchimp's official Shopify app⁠ syncs customers, products, and orders and supports welcome, abandoned cart, back-in-stock, and win-back automations. Mailchimp and Shopify launched this direct integration in October 2021⁠.

The main reason to use it is continuity: if your team already runs Mailchimp and knows the editor, keeping email there is reasonable. Free covers 250 contacts and 500 sends a month⁠. Essentials starts at $13 a month and Standard at $20, and Standard adds predicted lifetime value for connected stores.

The caution is billing: Mailchimp counts subscribed, unsubscribed, and non-subscribed contacts, so old data quietly inflates the bill. For a Shopify-first store with no Mailchimp habit, a store-focused app usually fits better. See Klaviyo vs Mailchimp⁠ for more.

Pros

• Official Intuit app, rated 4.8
• Familiar editor and templates
• Free up to 250 contacts

Cons

• Bills for unsubscribed contacts too
• SMS is a paid add-on
• Store features trail Klaviyo and Omnisend

Drip

Drip targets mid-market ecommerce stores that want strong behavior-based automation and segmentation. Its Shopify listing is small (56 reviews), so weigh the rating alongside third-party reviews.

Plans start at $39 a month for up to 2,500 contacts⁠, and Drip publishes $154 a month at 10,000 contacts⁠. Pricing scales with active contacts and email volume. There's a 14-day free trial but no free plan. Free migration is available for lists of 17,500 contacts or more; smaller lists migrate themselves. Drip doesn't offer SMS as a standard product.

Compared with Klaviyo, Drip is simpler, with a shallower flow library. If you rely on Klaviyo's predicted lifetime value, next order date, or churn risk, confirm Drip offers an equivalent before you switch. It sits between Shopify Messaging and Klaviyo.

Pros

• Strong ecommerce automation and segmentation
• Popups and forms included
• Free migration for large lists

Cons

• No free plan, trial only
• No standard SMS product
• Few Shopify App Store reviews

Seguno

Seguno is built for Shopify and runs inside the Shopify admin, so you create campaigns and automations without leaving your store dashboard.

It's free for stores with 250 subscribers or fewer⁠, with unlimited sending and prebuilt automations. Paid pricing starts at $35 a month for up to 2,500 subscribers and rises $20 for each additional 2,500, billed through Shopify after a 10-day trial. A Pro plan at $215 a month includes 25,000 subscribers plus onboarding and a customer success manager.

Seguno is email-first; its documented SMS setup collects opt-ins in Seguno and sends texts through a partner app, TxtCart. It's scoped to Shopify, so it won't follow you to another platform.

Pros

• Runs entirely inside the Shopify admin
• Free up to 250 subscribers with unlimited sends
• Billed through Shopify on one invoice

Cons

• SMS needs a separate app
• Shopify-only
• Less advanced segmentation than Klaviyo

Privy

Privy started as a pop-up and list-growth tool and grew into email and SMS. Its strength is the top of the funnel: capturing emails with pop-ups, spin-to-win wheels, and on-site forms.

Privy's Shopify listing⁠ shows Pop Ups & Displays from $24 a month (up to 10,000 monthly pageviews), Email from $30 (up to 1,500 contacts), and Email and SMS from $45 (1,500 contacts and 1,250 SMS credits). Privy's pricing page⁠ adds that the $30 Email plan includes 250 SMS credits, and it offers a 15-day free trial.

If too few visitors join your list, Privy is a strong pick. If you need sophisticated lifecycle flows, Klaviyo or Omnisend will serve you better, and some stores pair Privy for capture with another app for sending.

Pros

• Strong pop-ups and list-growth tools
• Email and SMS plans in the same app
• Large review base (4,211 reviews)

Cons

• Email and flow depth trail dedicated email platforms
• Pricing tied to pageviews and contacts can get confusing
• Only 250 SMS credits on the $30 Email plan; more texts cost extra

How to choose the right Shopify email app

Match the app to where your store is now, not where you hope it'll be in two years.

• Just starting or on a tight budget: Use Shopify Messaging. Move to Seguno's or Omnisend's free plan if you want more automation.
• Revenue depends on email: Use Klaviyo, and budget for the cost curve past 10,000 contacts.
• Want store automation at a lower price: Choose Omnisend. Add Pro if you need SMS.
• List growth is the bottleneck: Start with Privy, then decide whether to send from Privy or pair it with Klaviyo or Omnisend.
• Want everything inside the admin: Choose Seguno.
• Team already lives in Mailchimp: The official app is fine; watch the contact counting.

Whatever you pick, run one email platform, not two. Two tools syncing the same Shopify data can send duplicate emails when their flows overlap, let unsubscribes drift out of sync, and mean paying for the same contacts twice. The sensible pairing is one email sender plus a dedicated capture tool like Privy.

Once you've picked, start with the flows that pay first: a welcome series (see our welcome email examples⁠), abandoned checkout, and post-purchase. Then set up authentication so those emails land; our email deliverability guide⁠ covers it.

Where Dreamlit fits

Dreamlit, the company behind this blog, is building AI email automation for Shopify stores, now in beta. Instead of assembling templates and flows, you describe the email you want in plain English, and Dreamlit designs it on-brand from your orders, customers, products, inventory, and checkouts. It reacts to new orders, abandoned checkouts, fulfilled shipments, refunds, returns, and restocks, segments customers in plain English, attributes revenue, and honors consent and unsubscribes. If you'd rather approve emails than build them, join the Shopify beta⁠.

References

• Shopify Messaging email pricing⁠
• Shopify Messaging SMS pricing⁠
• Shopify Messaging on the Shopify App Store⁠
• Klaviyo pricing⁠
• Klaviyo mobile messaging pricing update (July 2026)⁠
• Klaviyo on the Shopify App Store⁠
• Omnisend pricing plans 2026⁠
• Omnisend on the Shopify App Store⁠
• Mailchimp pricing plans⁠
• Mailchimp on the Shopify App Store⁠
• Drip pricing⁠
• Drip on the Shopify App Store⁠
• Seguno billing and pricing⁠
• Seguno on the Shopify App Store⁠
• Privy on the Shopify App Store⁠

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Frequently asked questions

What is the best email app for Shopify?

It depends on list size. Small stores should start with Shopify Messaging (formerly Shopify Email), which is built in and free for the first 10,000 emails a month. Growing stores that want cheaper automation should compare Omnisend, and stores where segmentation and predictions drive revenue should use Klaviyo.

Is Shopify Email free?

Mostly. Shopify Email is now part of Shopify Messaging. Stores on Basic, Grow, Advanced, and Plus plans get 10,000 free emails each calendar month, then pay $1 per 1,000 emails up to 300,000. Abandoned checkout emails are always free and don't count toward the 10,000. Unused emails don't roll over.

Klaviyo vs Omnisend, which should I choose?

Klaviyo has deeper segmentation and predictions, such as next order date and churn risk. Omnisend is cheaper for email: $132 a month at 10,000 contacts versus $150 for Klaviyo. For SMS, new Omnisend customers need the Pro plan plus an SMS add-on, which makes Klaviyo cheaper for small stores that want texts.

Which Shopify email app is cheapest for a small store?

Shopify Messaging, because the first 10,000 emails a month are free with no subscription. Seguno is free up to 250 subscribers with unlimited sending, and Klaviyo, Omnisend, and Mailchimp all have free plans for 250 contacts and 500 emails a month.

Do I need a separate app for abandoned cart emails?

No. Shopify Messaging, Klaviyo, Omnisend, Mailchimp, Drip, Seguno, and Privy all support abandoned cart or checkout emails. Shopify Messaging doesn't count abandoned checkout emails toward its monthly limit. The differences are in how flexible the flow logic is and whether the app also catches browse abandonment.

Which Shopify email apps include SMS?

Shopify Messaging, Klaviyo, Omnisend, Mailchimp, and Privy all offer SMS, usually billed on top of email. Shopify Messaging charges $0.012 per US text. New Omnisend customers need the Pro plan plus an SMS subscription. Drip doesn't offer SMS as a standard product, and Seguno sends texts through a partner app.

Can I use Mailchimp with Shopify in 2026?

Yes. Intuit Mailchimp's official Shopify app syncs customers, products, and orders and supports welcome, abandoned cart, and win-back automations. It's rated 4.8 on the Shopify App Store. Note that Mailchimp bills unsubscribed contacts too, which can inflate costs.

How many email apps can I run on one Shopify store?

Technically several, but you shouldn't. Two email tools syncing the same Shopify data can send duplicate emails when their flows overlap, let unsubscribes drift out of sync, and mean paying for the same contacts twice. The common exception is pairing one email tool with a dedicated pop-up or list-growth app.