7 Best Klaviyo Alternatives in 2026 by Cost and Fit

The best Klaviyo alternative for most online stores is Omnisend, which keeps store-focused automation at a lower price ($132 a month at 10,000 contacts versus $150 for Klaviyo). Shopify stores on a tight budget can use Shopify Messaging, which is free for the first 10,000 emails a month. For newsletters, look at MailerLite or Mailchimp; for a large, lightly emailed list, Brevo; for deep automation, ActiveCampaign; for SaaS product email, Loops.

Klaviyo is still the right choice when its commerce integrations, segmentation, and purchase predictions shape your weekly decisions. Switch when the bill, channel mix, or workflow no longer fits.

Switch-reason map

Leaving Klaviyo? Name what you are replacing

Klaviyo alternatives by switch reason

Reason	Choice
Similar ecommerce model	Omnisend
Mostly newsletters and campaigns	MailerLite or Mailchimp
Large lightly mailed list	Brevo
SaaS lifecycle	Loops
Shopify store on a budget	Shopify Messaging
Deep general automation	ActiveCampaign
Predictive commerce depth	Stay on Klaviyo

Last validated: September 2026. Prices and plan rules were checked against the official sources in References.

Klaviyo alternatives compared

Pricing compared

Published entry price

USD; unlike contact and send allowances

Published entry price

Tool	Entry price	Assumption
Brevo	$9/month	Starter, 5,000 sends, 500 stored contacts
MailerLite	$12/month	Comfort published starting price; varies by subscriber tier and billing cadence
Mailchimp	$13/month	Essentials, 500 contacts, US list price before promotions
ActiveCampaign	$15/month	Starter at 1,000 contacts, billed annually; the calculator varies by contacts, currency, and billing cycle
Omnisend	$16/month	Standard regular price, 500 contacts and 6,000 emails
Klaviyo	$20/month	US Email plan, 500 active profiles
Loops	$49/month	1,001-5,000 subscribed contacts, unlimited sends

By the numbers

Free-plan contact cap by tool

Free-plan contact cap by tool

Tool	Contact cap	Send cap
Klaviyo	250 active profiles	500 emails/month
Omnisend	250 contacts	500 emails/month
Mailchimp	250 contacts	500 emails/month and 250/day
MailerLite	250 active subscribers	2,500 emails/month
Loops	1,000 subscribed contacts	4,000 sends per rolling 30 days
Brevo	100,000 stored contacts	300 emails/day

What would you lose by leaving Klaviyo?

Klaviyo's value isn't email delivery. Before switching, list which of these your team used in the last 90 days:

• Commerce data: Shopify and other integrations sync products, carts, orders, and customer events.
• Store flows: Abandoned cart, post-purchase, win-back, and back-in-stock journeys.
• Predictions: Expected next order date, churn risk, and lifetime value, usable in segments and flows (for eligible accounts⁠).
• Revenue attribution: Campaign and flow performance tied to order value.

Klaviyo bills active profiles⁠: anyone you could email, whether or not you did. In September 2026 the US Email plan cost $20 a month at 500 profiles, $100 at 5,000, $150 at 10,000, and $720 at 50,000.

If those commerce features drive decisions, staying may be cheaper than rebuilding them elsewhere. If you mainly send newsletters or app email, another tool will likely fit better. Our Klaviyo review⁠ covers that line in detail.

The 7 best Klaviyo alternatives

Ordered by how closely each one replaces Klaviyo for a typical online store.

1. Omnisend

Omnisend keeps the ecommerce email, push, and automation model at a lower price. Free covers 250 contacts and 500 emails a month⁠. Standard starts at $16 a month (500 contacts, 6,000 emails) and reaches $132 at 10,000 contacts. Pro starts at $59 with unlimited email. For accounts started since May 4, 2026, SMS requires Pro plus a separate SMS subscription from $10 a month.

• Best for: Stores cutting cost without leaving store-focused automation.
• Watch for: Predicted CLV shows on contact profiles but can't drive segments, and SMS now requires Pro.

For the full head-to-head, see Omnisend vs Klaviyo⁠.

2. Shopify Messaging (formerly Shopify Email)

Shopify's built-in app sends email, SMS, and WhatsApp from the Shopify admin. Stores on the Basic, Grow, Advanced, and Plus plans get 10,000 free emails a month⁠, then pay $1 per 1,000 emails up to 300,000, and less per email above that. Abandoned checkout emails are free and don't count. US SMS costs $0.012 per text⁠, plus $2.15 a month per toll-free number.

• Best for: Small Shopify stores whose customer data already lives in Shopify.
• Watch for: Simpler segmentation and automation than Klaviyo, and it only works with Shopify.

3. MailerLite

MailerLite combines newsletters, landing pages, forms, light ecommerce features, and simple automation. Since June 16, 2026, Free covers 250 active subscribers and 2,500 emails a month⁠. Comfort starts at $12 and Power at $25⁠, rising with subscriber count.

• Best for: Newsletters and simple store automations at a lower price.
• Watch for: Less segmentation, automation, and predictive depth than Klaviyo.

4. Brevo

Brevo prices mostly by sending volume, with contact-storage caps on paid tiers. Free stores up to 100,000 contacts and sends 300 emails a day⁠. Starter begins at $9 a month for 5,000 emails and 500 stored contacts. SMS runs on prepaid credits, and WhatsApp credits need Professional or Enterprise⁠.

• Best for: Large stored audiences with lighter sending, and teams that also want SMS or CRM features.
• Watch for: Free's daily cap and the contact-storage caps on paid tiers.

5. Mailchimp

Mailchimp offers an approachable editor, templates, forms, and broad small-business marketing tools. Free covers 250 contacts and 500 sends a month⁠; US prices start at $13 for Essentials, $20 for Standard, and $350 for Premium (which includes 10,000 contacts). Standard adds predicted lifetime value for connected stores.

• Best for: Familiar newsletter and campaign workflows.
• Watch for: Billing counts unsubscribed contacts, and transactional email is a paid add-on for Standard and Premium.

See Klaviyo vs Mailchimp⁠ for a direct comparison.

6. ActiveCampaign

ActiveCampaign offers deep visual automation, segmentation, and optional CRM and sales pipeline features. There's a 14-day trial and no free plan. Starter was $15 a month at 1,000 contacts⁠ when billed annually; the calculator varies by contacts, currency, and billing cycle.

• Best for: B2B or service teams replacing commerce flows with broader automation.
• Watch for: A steeper learning curve; SMS is an add-on on Plus and above, and transactional email is a separate add-on.

7. Loops

Loops focuses on SaaS product, lifecycle, and transactional email. Free covers 1,000 subscribed contacts and 4,000 sends in any rolling 30 days⁠; paid plans start at $49 a month for 1,001 to 5,000 contacts, with unlimited marketing and transactional sends.

• Best for: Product teams that want event-driven SaaS email without commerce tooling.
• Watch for: Email only, and built around SaaS product events rather than store data.

How should you choose?

Start with the reason you're leaving:

• Keep ecommerce depth, lower the bill: Compare Omnisend first.
• Small Shopify store, tight budget: Start with Shopify Messaging.
• Mostly newsletters and campaigns: Compare MailerLite and Mailchimp.
• Large, lightly emailed list: Price Brevo at your real storage and send volume.
• Replacing commerce flows with deep automation: Compare ActiveCampaign.
• SaaS product email: Compare Loops.

Then price the migration:

1. Enter your real contact count, not your "engaged" count, into each calculator.
2. Add SMS, transactional email, and analytics add-ons.
3. Rebuild your top three flows (usually welcome, abandoned cart, and post-purchase) and keep your suppression lists.
4. Authenticate your sending domain on the new tool.
5. Move traffic gradually and compare the same message streams before and after cutover. Our email deliverability guide⁠ covers the setup.

Where Dreamlit fits

Dreamlit, the company behind this blog, is building AI email automation for Shopify stores, now in beta. You describe an email in plain English, and Dreamlit designs it on-brand from your orders, customers, and products. It reacts to new orders, abandoned checkouts, shipments, refunds, returns, and restocks, segments in plain English, attributes revenue, and honors consent and unsubscribes. If you run a Shopify store, you can join the Shopify beta⁠.

References

• Klaviyo pricing⁠
• Klaviyo billing and active-profile rules⁠
• Klaviyo February 2025 billing changes⁠
• Klaviyo predictive analytics⁠
• Omnisend pricing plans for 2026⁠
• Omnisend pricing⁠
• Shopify Messaging email pricing⁠
• Shopify Messaging SMS pricing⁠
• MailerLite pricing⁠
• MailerLite June 2026 free-plan update⁠
• Brevo pricing plans⁠
• Brevo add-ons and credits⁠
• Mailchimp pricing plans⁠
• ActiveCampaign pricing⁠
• ActiveCampaign plans and add-ons⁠
• Loops pricing⁠

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Frequently asked questions

What is the best Klaviyo alternative?

For most online stores, Omnisend. It keeps store-focused email automation at a lower price: $16 a month at 500 contacts and $132 at 10,000, versus $20 and $150 for Klaviyo's Email plan (US, September 2026). Shopify stores on a tight budget can start with Shopify Messaging, which includes 10,000 free emails a month.

Why do people switch away from Klaviyo?

Cost and fit. Klaviyo bills every active profile you could email, so the price climbs with your list even if you email only part of it. Teams outside ecommerce also may not use the commerce analytics and store flows that justify the price.

Which Klaviyo alternative is cheapest?

For Shopify stores, Shopify Messaging: 10,000 emails a month are free on the Basic, Grow, Advanced, and Plus plans, then $1 per 1,000, with lower rates above 300,000 emails. Outside Shopify, Brevo's free plan sends 300 emails a day to up to 100,000 stored contacts, and MailerLite's free plan covers 250 subscribers and 2,500 emails a month. Compare paid tiers at your real list size.

What's the best Klaviyo alternative with SMS?

Omnisend and Shopify Messaging both do email and SMS. New Omnisend customers need the Pro plan ($59 a month and up) plus an SMS subscription from $10, with US texts from $0.009 each. Shopify Messaging charges $0.012 per US text plus $2.15 a month per toll-free number. Brevo sells SMS through prepaid credits.

Is there a Klaviyo alternative for SaaS apps?

Yes. Loops is built for SaaS product and lifecycle email, with transactional sending included on every plan. Its free plan covers 1,000 subscribed contacts, and paid plans start at $49 a month for 1,001 to 5,000 contacts.

Will I lose deliverability by leaving Klaviyo?

Not if you migrate carefully. A new provider means new sending infrastructure, so placement can dip until you warm it up with gradually rising volume. Over time, domain reputation, authentication, list quality, and sending habits drive inbox placement. Keep your suppression lists and compare the same message streams before and after the switch.

How hard is it to migrate off Klaviyo?

Exporting profiles and lists is easy. The work is rebuilding flows and segments, since automation logic doesn't transfer, and authenticating your sending domain on the new tool. Omnisend offers free assisted migration to accounts with more than 250 contacts.

What features does Klaviyo have that alternatives usually lack?

Predictions you can build segments and flows on (next order date, lifetime value, churn risk), deep commerce integrations, and fast-updating behavioral segments. List the Klaviyo features your team used in the last 90 days before deciding whether the savings justify a move.