Mailjet vs Brevo: Which Email Platform Wins in 2026?
Mailjet vs Brevo in 2026: both start at $9/month and price by emails sent. Compare free plans, paid tiers, automation, transactional email, SMS, and CRM.
Ajay Sohmshetty
Brevo is the better pick for most small businesses: it bundles email with SMS, a basic CRM, and live chat, and its free plan stores up to 100,000 contacts. Mailjet is the better pick for developer teams and anyone who only needs email: it's focused, cheaper for automation between 10,000 and 100,000 emails a month, and hosts data in EU-only data centers. Both start at $9 a month and price mainly by emails sent.
Last validated: September 2026, against both vendors' pricing pages and help centers (see References). Mailjet updated its prices on September 9, 2026. Prices are USD on monthly billing; both offer 10% off yearly.
Mailjet vs Brevo at a glance
| Mailjet | Brevo | |
|---|---|---|
| Owner | Sinch (via Pathwire, closed December 2021) | Brevo, formerly Sendinblue |
| Pricing model | Monthly email volume; contact caps on Free and Starter only | Monthly email volume; 500 to 2,500 contacts below 20,000 emails, 500,000 from 20,000 |
| Free plan | 6,000 emails/mo (200/day), 1,000 contacts | 300 emails/day, 100,000 contacts |
| Cheapest paid plan | Starter $9: 8,000 emails, 2,000 contacts | Starter $9: 5,000 emails, 500 contacts |
| Logo removed | From Essential ($19) | From Standard ($18), or $12 add-on on Starter |
| Automation | Premium (from $29) | Up to 2,000 contacts on Free and Starter; unlimited from Standard ($18) |
| A/B testing | Premium | Standard and up |
| Transactional email | API and SMTP on every plan | API and SMTP on every plan |
| SMS | Via Sinch, separate account | Prepaid credits in the same account |
| CRM | No | Basic, built in |
| Phone support | Premium from 50,000 emails ($59) | Professional ($499) |
| Best for | Developers, email-only teams, EU data hosting | All-in-one small-business marketing |
Mailjet in brief
Mailjet started as a developer-first email service and still shows it. You get an email API and SMTP relay for transactional mail, a drag-and-drop editor, and team features on Premium: multi-user collaboration on templates, roles and permissions, and up to 20 subaccounts. Mailjet is based in Paris, says its data centers are EU-only, and holds ISO 27001 certification.
The catch is that the parts that make Mailjet stand out sit on Premium. Free, Starter, and Essential have no automation, no A/B testing, and single-user access.
Brevo in brief
Brevo covers email marketing, transactional email, SMS, web push, live chat, and a basic sales CRM in one account, with WhatsApp and landing pages on higher plans. For a small business that wants to run campaigns, track deals, and text customers without stitching tools together, that breadth is the pitch.
The trade-offs: the interface is busy if you came only for email, full automation and A/B testing need Standard, and the free plan's 300-a-day cap blocks any large single send. Our Brevo pricing review covers every plan in detail.
Is Mailjet or Brevo cheaper?
Both charge mainly by emails sent per month, so compare them at your volume. Mailjet splits features across four paid plans; Brevo's relevant ones are Starter and Standard.
| Plan | Mailjet | Brevo |
|---|---|---|
| Free | $0: 6,000 emails/mo, 200/day, 1,000 contacts | $0: 300 emails/day, 100,000 contacts |
| Entry | Starter $9: 8,000 emails, 2,000 contacts, Mailjet logo | Starter $9: 5,000 emails, 500 contacts, Brevo logo |
| No logo, basic features | Essential $19: 15,000 emails, unlimited contacts, segmentation | Starter + $12 logo add-on |
| Automation + A/B testing | Premium $29: 15,000 emails | Standard $18: 5,000 emails |
| High volume | Custom quote | Professional from $499 (150,000 emails) |
Brevo email plans monthly price
| Plan | Entry price per month |
|---|---|
| Starter | $9 |
| Standard | $18 |
| Professional | $499 |
Entry prices hide how each one scales. Here's what the automation plans cost as volume grows:
| Emails per month | Mailjet Premium | Brevo Standard |
|---|---|---|
| 15,000 | $29 | $49 |
| 50,000 | $59 | $97 |
| 100,000 | $112 | $139 |
| 250,000 | $265 | $249 |
| 500,000 | $499 | $429 |
Automation plan price by email volume
- Mailjet Premium
- Brevo Standard
| Emails per month | Mailjet Premium | Brevo Standard |
|---|---|---|
| 15,000 | $29/mo | $49/mo |
| 50,000 | $59/mo | $97/mo |
| 100,000 | $112/mo | $139/mo |
| 250,000 | $265/mo | $249/mo |
| 500,000 | $499/mo | $429/mo |
For campaigns without automation, Mailjet Essential ($19 at 15,000 emails, $40 at 50,000) undercuts Brevo Starter ($25 and $56), especially once you add Brevo's $12 logo removal. Essential's largest tier is 50,000 emails; above that you pay overage ($1.52 per extra 1,000) or move to Premium.
Two worked examples:
- 5,000 contacts, one email a week (about 21,700 sends). Mailjet's 15,000 tiers plus overage ($2.58 per extra 1,000) come to about $36 on Essential or $46 on Premium. Brevo's 30,000 tier is $39 on Starter or $79 on Standard. Without automation it's roughly a tie; with automation, Mailjet is about $33 a month cheaper.
- 40,000 contacts, two emails a month (80,000 sends). Mailjet's 50,000 tiers plus overage ($1.52 per extra 1,000) come to $85.60 on Essential or $104.60 on Premium. Brevo's 80,000 tier is $74 on Starter or $119 on Standard. If you only send campaigns, Brevo is about $12 cheaper; with automation, Mailjet is about $14 cheaper.
Brevo's other edge is the free plan: 100,000 stored contacts against Mailjet's 1,000. Mailjet's is the free plan for testing transactional sending at 6,000 emails a month.
Which has better deliverability?
Independent testing doesn't separate the two. EmailTooltester sent the same email from both to one seed list, and in its latest published round (January 2024) Mailjet reached the inbox 88.0% of the time and Brevo 88.3%, with bigger swings between rounds than between the two tools. Your own sending practices matter more than the platform. Authenticate your domain with SPF, DKIM, and DMARC, warm up new domains gradually, remove inactive subscribers, and keep complaint rates low. Our email deliverability guide walks through the setup.
Both send from shared IP pools by default. A dedicated IP isolates your reputation but only helps if you send enough to keep it warm:
- Mailjet: one dedicated IP on request with Premium plans of 100,000+ emails; Custom plans include one.
- Brevo: a $251-a-year add-on on Professional; Enterprise includes one.
For most small and midsize senders, a well-managed shared IP on either platform is fine.
Automation and workflows
Brevo's automation is the more visible part of its product. The workflow builder handles welcome series, abandoned-cart flows, contact scoring (Professional), and multi-step branching on contact behavior and website events. On Free and Starter, flows only enroll up to 2,000 contacts; Standard removes that limit and adds A/B testing.
Mailjet's automation is more modest and lives entirely on Premium: action-based triggers and prebuilt templates rather than deep branching. Mailjet's standout is team collaboration on templates, not the automation engine.
Verdict: Brevo for richer marketing automation, starting on Standard. Mailjet for teams that value collaborative template building over deep behavioral flows.
Ease of use
Mailjet feels focused. It does fewer things, so the interface stays clean, and developers find the API docs and transactional setup straightforward.
Brevo packs more in. Email, SMS, CRM, chat, and automation share the navigation, and new users often need time to learn where things live. Once you've mapped it, you rarely need another tool.
Verdict: Mailjet for a tidy, email-only workspace. Brevo if one login for more channels is worth some clutter.
Transactional email
Both send transactional email (password resets, order confirmations, receipts) through an API and SMTP relay on every plan, free included, with webhooks for delivery events.
Mailjet leans developer-first, with the MJML templating language, subaccounts to separate sending streams, and collaborative template editing on Premium. Brevo keeps transactional and marketing templates in one account alongside SMS and CRM, and transactional sends count toward the same monthly volume as campaigns. For the difference between the two email types, see transactional vs marketing email.
Verdict: Mailjet edges ahead for developer-centric setups. Brevo is the better fit when you want transactional email bundled with everything else.
Channels: SMS, CRM, and beyond
Brevo is multichannel. SMS is prepaid per message and priced by destination country, WhatsApp comes with Professional, and free sales tools (deals, a pipeline, meeting scheduling, live chat) sit next to your campaigns.
Mailjet is email only. Its SMS page points to Sinch SMS, a separate product from its parent company, and there is no built-in CRM. That focus is fine if email is all you need.
Verdict: Brevo, clearly, for anyone who needs SMS, WhatsApp, or a CRM alongside email.
Which should you choose?
Choose Mailjet if you're a developer or product team that wants clean transactional email, team collaboration on templates, EU data hosting, and cheaper automation between 10,000 and 100,000 emails a month, and you don't need SMS or a CRM.
Choose Brevo if you're a small or midsize business that wants email, SMS, a light CRM, and automation under one login, or you have a large list to store for free. Plan on Standard if automation matters.
For more options, see our Brevo vs MailerLite comparison and the best Brevo alternatives.
Where Dreamlit fits
Dreamlit, the company behind this blog, isn't a third platform to compare here. It takes the whole job off your hands. Our experts decide what to send, run the emails that turn signups into paying users, and own the results. The best fit is 500+ signups a month. If you need an email API or an SMS-and-email bundle, pick Mailjet or Brevo.
Want to know where your signups drop off? Get a free activation audit.
References
- Mailjet pricing
- Mailjet subscription pricing update, September 9, 2026
- Mailjet subscription management (plan features and overage rates)
- Mailjet data security and privacy
- Mailjet SMS (Sinch)
- Sinch completes the acquisition of Pathwire
- Brevo pricing
- About Brevo's pricing plans
- Brevo add-ons
- EmailTooltester email deliverability test
Frequently asked questions
Is Mailjet or Brevo cheaper?
For automation, Mailjet is cheaper between 10,000 and 100,000 emails a month: its Premium plan costs $59 for 50,000 emails versus $97 for Brevo Standard. Brevo Standard is cheaper at 5,000 emails ($18 versus Mailjet Premium's $29 minimum) and at 250,000 and 500,000 emails. Brevo's free plan also stores far more contacts (100,000 versus 1,000).
What does each free plan include?
Mailjet Free allows 6,000 emails a month, capped at 200 a day, for up to 1,000 contacts. Brevo Free allows 300 emails a day for up to 100,000 contacts. Both add their logo to your emails.
Who owns Mailjet and Brevo?
Mailjet is owned by Sinch, which bought Mailjet's parent company Pathwire (also the parent of Mailgun) in a deal that closed in December 2021. Brevo is the company formerly called Sendinblue, which rebranded in May 2023.
Does Mailjet support SMS?
Not natively. Mailjet points SMS buyers to its parent company's product, Sinch SMS, which needs a separate account. Brevo sells SMS credits inside the same account on every plan, and WhatsApp on Professional and Enterprise.
Does Brevo include a CRM?
Yes. Every Brevo plan includes free sales tools: 50 open deals, one pipeline, meeting scheduling, and live chat, with paid Sales packages for more. Mailjet has no built-in CRM.
Which is better for transactional email?
Both send transactional email through an API and SMTP relay on every plan, including free. Mailjet is the more focused choice for developer teams, with template collaboration and EU-only data centers. Brevo suits teams that want transactional email in the same account as SMS and CRM.
About the Author
Co-Founder & CEO
Ajay is Co-Founder and CEO of Dreamlit AI, which runs user activation for software companies. He was previously co-founder and CTO of Harmonic AI and a software engineer at Google. Full bio →
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