8 Best Brevo Alternatives in 2026 (Compared by Use Case)

The best Brevo alternatives in 2026 are Mailchimp, ActiveCampaign, Klaviyo, HubSpot, Customer.io, Loops, MailerLite, and Mailjet. Which one fits depends on the part of Brevo you're replacing. Brevo is still a sensible choice when you want email, SMS, WhatsApp, a customer relationship management (CRM) tool, chat, and landing pages in one account.

Switch-reason map

Replace the part of Brevo that does not fit

Brevo alternatives by switch reason

Reason	Choice
Ecommerce depth	Klaviyo
Visual automation	ActiveCampaign
CRM	HubSpot
SaaS events	Customer.io or Loops
Budget newsletters	MailerLite or Mailchimp
Email only, send-based pricing	Mailjet
Need the bundle	Stay on Brevo

Last validated: September 2026. Prices are USD and were checked against the official sources in References.

Why do teams look for Brevo alternatives?

Most switches start with one of three mismatches:

• Too much surface area. Brevo's multichannel bundle is useful when you need it. Email-only teams may prefer a narrower, simpler product.
• Pricing doesn't match how you send. Brevo charges mainly by emails sent: Starter from $9/month and Standard from $18/month for 5,000 emails. But its smallest tiers cap stored contacts at 500, 1,500, and 2,500, and phone support only starts on the $499 Professional plan. Teams that email a small list daily can pay less elsewhere. Our Brevo pricing review⁠ has the full tier table.
• The send logic belongs elsewhere. Brevo builds automation around contacts and activity synced into its platform. Product teams often want email driven by application events or a dedicated lifecycle tool.

The 8 best Brevo alternatives

1. Mailchimp

Mailchimp combines an approachable editor, templates, reporting, forms, and general small-business marketing. Free covers 250 contacts and 500 sends per month⁠; US pricing lists Essentials from $13, Standard from $20, and Premium from $350 a month.

• Best for: Newsletters and general campaigns run by non-technical teams.
• Watch for: Pricing grows with contacts, and transactional email is a paid add-on that needs Standard or higher.

2. ActiveCampaign

ActiveCampaign centers on visual automation, conditional branches, and segmentation, with a sales CRM and lead scoring sold as add-ons from the Plus plan up. Starter is $15/month billed annually for 1,000 contacts⁠, limits each automation to 5 actions, and climbs in price with list size. There's a 14-day trial but no free plan.

• Best for: B2B nurturing and teams that want deep visual automation.
• Watch for: More setup than a lightweight newsletter tool. Transactional email is a paid add-on that sends through Postmark, and SMS is an add-on on higher plans only.

3. Klaviyo

Klaviyo combines email and mobile messaging with a detailed event-and-profile model. Native store integrations make carts, products, orders, and revenue attribution quick to set up. Free covers 250 active profiles, 500 email sends, and $5 of mobile messages a month⁠; paid email starts at $20/month for 500 profiles.

• Best for: Ecommerce and other businesses with repeat customers and rich purchase data.
• Watch for: Cost climbs quickly with profile count, and its revenue and product reporting depends on order data from your store.

4. HubSpot

HubSpot connects marketing email to its CRM, sales, service, and reporting tools. Free tools cost nothing, Marketing Hub Starter lists at $20 per seat a month⁠ (new-customer promotions often go lower), and Professional starts at $800 a month on annual billing with three seats, plus a $3,000 onboarding fee.

• Best for: Teams that want email tied directly to sales and service records.
• Watch for: Full workflows and A/B testing sit on Professional, far above a focused email tool.

5. Customer.io

Customer.io builds lifecycle journeys from event and profile data sent through its API or data pipelines, across email, push, SMS, and in-app messages. Essentials starts at $100 a month⁠ for 5,000 profiles and 1 million emails.

• Best for: SaaS teams with established event tracking and complex behavioral journeys.
• Watch for: Engineering has to implement and maintain the event pipeline.

6. Loops

Loops focuses on SaaS onboarding, product updates, broadcasts, and transactional email through a clean interface, a modern API, and SMTP for transactional sends. Free includes 1,000 subscribed contacts and 4,000 sends in any rolling 30 days⁠; paid plans start at $49 a month for 1,001 to 5,000 contacts with unlimited sends.

• Best for: SaaS teams that want focused email sequences without a CRM suite.
• Watch for: Email only, with lighter analytics than broader customer platforms.

7. MailerLite

MailerLite combines newsletters, a drag-and-drop editor, landing pages, forms, and approachable automation. Free covers 250 subscribers and 2,500 emails a month⁠; Comfort starts at $12 and Power at $25⁠, rising with subscriber count.

• Best for: Creators and small businesses that prioritize price and ease of use.
• Watch for: Pricing grows with your list, and automation and segmentation are lighter than ActiveCampaign or Klaviyo.

8. Mailjet

Mailjet is the closest like-for-like swap: like Brevo, it's a Paris-based email platform priced by monthly sends, with an email API and SMTP relay alongside campaigns. It drops the CRM and native SMS. Free covers 6,000 emails a month (200 a day) and 1,000 contacts⁠. Starter is $9 for 8,000 emails, Essential $19 for 15,000 emails with no logo, and Premium $29 adds automation, A/B testing, and team collaboration.

• Best for: Teams that want send-based pricing and developer-friendly email without Brevo's bundle.
• Watch for: Automation and A/B testing start on Premium. Our Mailjet vs Brevo⁠ comparison covers the trade-offs.

Pricing compared

Lowest published paid price

USD per month; allowances differ by tool

Lowest published paid price

Tool	Entry price	Assumption
Brevo	$9/mo	Starter, 5,000 emails, 500 stored contacts
Mailjet	$9/mo	Starter, 8,000 emails, 2,000 contacts
MailerLite	$12/mo	Comfort, 500 subscribers
Mailchimp	$13/mo	Essentials, 500 contacts, US list price before promotions
ActiveCampaign	$15/mo	Starter, 1,000 contacts, billed annually
Klaviyo	$20/mo	Email plan, 500 active profiles
Loops	$49/mo	1,001-5,000 subscribed contacts, unlimited sends
Customer.io	$100/mo	Essentials monthly, 5,000 profiles, 1 million emails

Brevo alternatives compared

Which Brevo alternative should you choose?

• Choose Brevo when multichannel consolidation is the reason for buying.
• Choose Klaviyo for commerce depth and rich customer events.
• Choose ActiveCampaign for visual automation with an optional sales CRM.
• Choose HubSpot when CRM records should anchor marketing and sales.
• Choose Customer.io or Loops for event-driven SaaS lifecycle email.
• Choose Mailchimp or MailerLite for newsletters and general campaigns.
• Choose Mailjet when you like Brevo's send-based pricing but only need email.

Where Dreamlit fits

Dreamlit, the company behind this blog, isn't a tool on this list. It runs activation email for you, start to finish. Our experts spot where new users stall, send the emails that move them forward, and are accountable for the numbers. It's for teams with 500+ signups a month. If you're replacing Brevo for newsletters, promotions, or SMS, pick from the list above.

Unsure where your signups stall? Get a free activation audit.

References

• Brevo pricing⁠
• About Brevo's pricing plans⁠
• Mailchimp pricing plans⁠
• Mailchimp Transactional add-on⁠
• ActiveCampaign pricing⁠
• Klaviyo pricing⁠
• HubSpot Marketing Hub pricing⁠
• Customer.io pricing⁠
• Customer.io transactional email⁠
• Loops pricing⁠
• Loops SMTP⁠
• MailerLite pricing⁠
• MailerLite June 2026 free-plan update⁠
• Mailjet pricing⁠

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Frequently asked questions

Is Brevo the same as Sendinblue?

Yes. Sendinblue rebranded as Brevo in May 2023. The product is the same, but older docs and integrations may still say Sendinblue.

What's the cheapest Brevo alternative?

Mailjet matches Brevo's $9/month entry price, with 8,000 emails and 2,000 contacts on its Starter plan. MailerLite Comfort starts at $12/month and Mailchimp Essentials at $13/month. Mailchimp, MailerLite, Mailjet, Klaviyo, Loops, and HubSpot also have free plans with different contact and send limits.

Which Brevo alternative is best for SaaS and app email?

Customer.io and Loops. Customer.io suits teams with an event pipeline and complex behavioral journeys. Loops is simpler, with a clean interface and API for onboarding sequences, product updates, and transactional email.

Which Brevo alternative has the best automation builder?

ActiveCampaign has one of the deepest visual automation builders, with conditional branching, plus lead scoring and a sales CRM as add-ons from the Plus plan up. Klaviyo is the stronger pick for ecommerce flows built on order and product data.

Is Brevo good for transactional email?

Yes. Brevo sends transactional email through its API, SDKs, and SMTP relay on every plan, and those sends count toward your monthly email volume. Teams that only need transactional email may prefer a dedicated email API.

Is there a Brevo alternative with SMS and WhatsApp?

Klaviyo and Customer.io both offer SMS alongside email. Few tools match Brevo's full bundle of email, SMS, WhatsApp, CRM, and chat in one account, which is the best reason to stay on Brevo.

How long does it take to migrate from Brevo?

It depends on what you use. Moving contacts and templates is quick; rebuilding event-driven automations, authenticating a new domain, and carrying over suppression lists take longer. Estimate from an inventory of your flows and integrations, not a generic number of weeks.